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Kelowna salon Loyal Hair Therapy wins at Provincial Style Contest 2013 in Vancouver, BC

The team from Kelowna salon, Loyal Hair Therapy Ltd is one of the finalists in L’Oréal

Amberlee Erdmann was a perfect fit for Model. Her total look captured what L’Oréal was looking for. Grace, beauty and class.

Professionnel’s Color Trophy, held in Toronto June 9th 2013.  The result was an exciting show of varied styles that showcased all the participants’ imagination and skill.

Nicole Pidherny (Colour Technician)- “…our look was inspired by L’Oréal Professionnel’s 2013 Fall/Winter collection.  Taking a classic look and recreating it with a modern twist. “

Melanie Stipdonk (Cut & Styling Expert), ‘It was wonderful to compete again. Competing is the fuel behind our fire and it really motivates us as stylists to release our creative energies and create what is to us; art. After a combined 28 years in the industry we are still so passionate about our work.

Amrit Johnson (Make Up Artist) “being my first competition, I feel so proud and excited to represent my hometown in this national contest.  My new team at Loyal Hair Therapy’s salon has inspired me to grow and create beautiful work”

The team in action competing in Vancouver, BC 30 minutes to re-create a look.

Each team submitted before and after images of their model inspired by L’Oréal’s Fall/Winter 2013’s collection.  In the live semi-finals in Vancouver, BC on March 5, 2013 Loyal Hair Therapy was chosen as a finalist,  representing BC at Color Trophy in Toronto.

Loyal Hair Therapy won second place and earned a spot to compete at a national level for Colour Trophy.  The team will be given four hours to complete a new look inspired by L’Oréal Spring/Summer 2013 Collection.

The winning team of Color Trophy is given the opportunity of a lifetime to travel to Paris, France and compete once again and represent Canada in a global hair competition.

This is the second consecutive time Loyal Hair Therapy has competed as finalists in  L’Oreal Professionnel’s Color Trophy.  After traveling to Montreal, QC in 2011 the team won first place in Canada for L’Oreal Professionnel Pour Homme; the men’s category and took home a trophy.  The salons return to the main stage will show Canada what Kelowna can create.

#iamME Inspiration

#iamME Campaign 2014 – Update!

We’re gearing up for a fresh take on our I AM ME Campaign for 2014.  We have teamed up with 4 Kelowna based Ambassadors that will be living our values and brand.  Check out the preview here:

I AM ME 2014…a teaser from Loyal Hair Therapy on Vimeo.

#iamME Inspiration

Words from Loyal

Bullying is a preventable epidemic that has continued through society generation after generation.  It baffles my mind that the cure for this disease requires only the change on mindset.  It is like saying that we have a cure for a terminal disease and all we have to do is change our minds.

Growing up through grade school for me was not easy.  When you know you are different it is easy for the other kids to know that too.  I often felt excluded from social groups, pressured to be someone I was not and worst of all feeling like the real me was wrong.

Because I didn’t feel connected to my peers around me, I started hanging out in places where I knew I would be safe.  Like being part of yearbook or other social type groups.  Although I still hurt on the inside and didn’t truly love myself it helped me get by.

When I came out as being gay in high school every thing changed.   I felt a new found confidence in truly owning who I truly am.  It didn’t matter what other people thought about me and although the kids would still taunt it really didn’t bug me as much.  I lost friends and grew apart from many but with that came a whole dimension of new, accepting and inspirational people who are still in my life today.

Finding who I am was not an easy journey, and it did not happen over night.  There were a lot of tears, personal growth and reflection.  It made me realize how things have to change, how we each influence change in our own way.

If each of us chose one act to better the world and encourage acceptance and most of all love, we would create a reLOVEution.

My life has afforded me the opportunity to meet some of the most inspirational people who influence change every day.  I knew that I needed to ask my colleagues to join together on a viral campaign to take a stand for those who feel silenced.

With much grace my friends from 99.9 Sun FM, Shawn Talbot Photography, Ignite Design, Sidual Apparel and Kelowna Insta Print dove into the vision.  Without hesitation these pillars in our community did not hesitate to come to the table and join the reLOVEution.

This is where the #iamME concept began to brew and continued to build momentum of creativity and inspiration.

Today we celebrate difference and with each t-shirt that is worn and every positive word that is spoken, we touch those who need us most.  We are each unique and we are all one.  Together change is made in this world and we are one step closer to giving a voice to those who hide who they truly are.

Know who you are – OWN IT.


Okanagan Gray Winters- Add sparkle to your hair

The gorgeous gray clouded skies, combine with dry whips of wind and parched moisture are the perfect combination for frizzy, brittle Canadian winter hair.

None of these things are conducive to good hair! In fact, they can lead to common winter woes like frizz, brittle ends, dry scalp and lack luster locks.

These hair tips adapted from beautyeditor.ca should help!

1. Wash…with conditioner

Over-shampooing strips dry hair of its natural moisture and lustre. Put away your shampoo for a day or two and try just using your conditioner. Or try L’Oréal Professionnel’s Cleansing Balm, a hybrid of 2 parts conditioner to 1 part shampoo, less cleansing more moisture.  This miracle product preserves the moisture and lightly cleanses dirt away!

2. Make yourself an omelette!

Or eggs Benny. As long as you’re getting some L-cysteine—found in egg yolks—you’re doing good things for your hair. That’s because this wonder ingredient optimizes the production of keratin, a protein critical for healthy hair. For extra hydration, add a few glugs of olive oil to your dish: its essential fatty acids also boost hair’s moisture from the inside out.

3. Switch up your hair products.

You wouldn’t expect a lightweight gel moisturizer to combat a dry winter complexion, so why expect the same from your summertime hair products? Put all your humidity-defying prodz at the back of your bathroom cabinet, and instead pull out heavier conditioners and treatment masks to smooth and nourish brittle ends.  You can apply Kérastase Elixir Ultime beauty oils for nourishment of ends and try Kérastase Serum Nuit, a leave in night treatment to revitalize your lengths while you sleep!

The combination of both will combat frizz on these winter days.

4. Book a Haircut

Guess what? Even if you’re desperate to grow out your hair, if you’ve got a lot of dry, splitting ends then your hair’s just going to look dull and damaged.  This is especially important if you had a lot of layers (which we don’t recommend this season–everyone is growing them out). Even if you cut as little as one quarter inch off the ends, it can make a huge difference. Short hair can go four to six weeks between trims, while long hair can stretch it out to every eight weeks. Don’t slack!

5. Take your fish oil.

Omega-3 fatty acids aren’t just good for your heart—they also keep hair looking shiny and smooth. In addition, fish oil contains protein and iron to encourage strands to stay strong.

What is your winter weather woes?

‘I AM ME’ Own It T-shirt Campaign against bullying!

Loyal Hair Therapy and 99.9 Sun FM have teamed up to raise positive awareness of individuality and unity with the main goal being to end bullying and cyber-bullying. Along with Smart Betty, they have taken a position of compassion, support and unity and are proud to launch The I AM ME Own It Campaign.

With the continued prevalence of teen and young adult suicides directly caused by bullying, the Own It Campaign takes a stand for those who feel silenced. The team has designed t-shirts imprinted with the statement “I AM ME”. The strongest statement of individuality is to own who you truly are regardless of perceived differences.

‘Together we can solve the very real and harmful effects of bullying with unity, love and compassion…” Loyal Wooldridge, CEO of Loyal Hair Therapy says ”…our goal is to make a positive footprint for change rather than fighting for something we are against-­‐ it’s counter productive.”

Dr. Amanda from Valeo Health Clinic!

The greatest vision is to bring national and possibly international attention to the I AM ME campaign.  We are requesting everyone who buys a shirt to take a photo, put it on Facebook or Twitter and tag Ellen Degeneres and #IamMe.  We want Ellen’s help to make this into a campaign that lasts 365 days and year and elevates our culture out of the phase where bullying is accepted.

The proceeds from the sale of these t-shirts will benefit the Kids Help Phone and Sun FM’s Have A Heart Radiothon. Each t-shirt is $20 (HST incl) and available at Loyal Hair Therapy!

Do you have a Wildheart?

We make assumptions based on what we see on the surface, will we ever know our true Wild Heart?

Awesome Okanagan is working with fresh, local salon Loyal Hair Therapy to present “Wild Heart,” a 2012 Fall/Winter Fashion Show with heart. Including a local clothing store like Man + Woman and supporting a local charity like H.O.P.E. Outreach is a no-brainer when showing off what the Okanagan has to offer. Come early for the Jail Bird Art Show (which will still be hanging during the event) and stick around for all the excitement when they mix a touch of 1960′s class (think Twiggy, Mad Men, Bridget Bardot) with the primal energy within us all (you like leaves, antlers and real twigs, right?).

If you missed their last party you won’t want to miss this one! Save the date, November 16, 2012.

Doors at 8pm • $10 • 19+Tickets are available at Leo’s Video (2680 Pandosy St), Mosaic Books (411 Bernard Avenue) & Loyal Hair Therapy (102-2106 Harvey Avenue).

Life behind the chair

By Creative Director, Loyal Wooldridge

Standing behind the salon chair everyday, we see and hear it all.  From emotional moments, milestone achievements and incredible life experiences.  Essentially Hairdresser’s are vaults adhering to a strict code of honour to not divulge the dirty shared with us and the mystical mirror.

We often get so involved in our guests lives and become such close friends we have to consciously remind ourselves why we are actually being paid.  Hairstylists are first and foremost here to recommend the right products and services to enhance your beauty regimen and empower you to achieve all desired levels of self confidence.

So why, oh why, would you want to speak poorly to a service provider about to work such magic on your head?  Communication is such a key part of our lives and emotions can get the best of us and take over- ever have that happen?  I experienced first hand on the receiving end the other day.

Long story short.  A team member has experienced great loss in their life and we had to re-schedule their reservations for the remainder of the week.  A guest’s husband experienced a drop in communication with our front end team previously and with this frustration of the reservation being moved decided to rudely and abruptly bring it to my attention over the phone.

After minutes of ranting of and being told how poorly I run my business and that this certain online promotion was a scam (at 9AM) I was allowed to speak.  To calm tension and the nerves with a little work we were able to move reservations around, delete some lunch breaks and accommodate the reservation later in the day.  Which could have been achieved with a civilized discussion.

Of course I empathize with experiences people have in their lives that effect them deeply, it is horrible.  However, it is not my or any other service providers fault and shouldn’t be the therapeutic outlet to essentially spit on.  After all, we are talking hair colour here not, brain surgery.

This is going out to my fellow Hairdressers, Flight Attendants, Customer Service Professionals and Servers (sorry if I missed a well deserving profession)–my advice to customers or guests who are getting frustrated:

Take three deep breaths, calm your mind and understand the situation can be solved without raising anyone’s blood pressure.

As professionals we are committed to delivering the best service to everyone who kindly visits the salon.  Sometimes it takes reflection to understand how our words affect another person’s day and life becomes effortless when we can all live in a state of compassion and understanding.

Economy and our style

By Loyal Wooldridge, Creative Director

It is interesting to observe the re-emergence of style as each season of fashion reincarnates certain aspects of prior decades, particularly when it is a reflection of a state of the world that is happening again, but in a different way.  I’m referring to the economic correction we are experiencing.  Does the way we spend our money also impact the way we put ourselves together?  I believe it does.
With continual reminders from the media one cannot help but get caught in the group mind set of shortages.  When I speak of the group mind, I refer to the world as a whole.  Of course everyone’s position on economics will be different.   There is however a feeling of fear that emanates through our culture with the uncertainty we face with our current monetary structure.
I put myself through a test.  Not being one who religiously watches the news or reads the Globe online- I needed to put myself in that situation purposely and observe the feeling I get in my gut when I am exposed to the information.  Some feelings I got were: dread, uncertainty, sadness and overall fear.  I know, not very happy emotions to bring up.
On a recent business trip to New York (the mecca of fashion and spending) it was very evident to me that designers and corporations have adapted to this state of the group mind.  If you notice, a lot of clothing styles are inspired by post-war era using classic tweeds, pastel tones and browns.  We are seeing less of ‘brand status’ being worn as giant designer logos on bags and clothing can be viewed as excessive during a time of economic change.
Ultimately, it is the fashion designers that dictate to hairstylists how the total look will be recreated.  The looks that are being turned out are chic, undone, raw, frothy and almost look like they could be done yourself.  ’Hairdresser Hair’ being styles that are quite obviously curled and pinned by a professional are phasing out as requests are now being made to create looks that look urban and simple.
On the flip side of pastel and post war style I couldn’t help but notice the abundance of neon in clothing and shoes. Remind you of any era in particular?  You can’t help but reference the 80′s.  Hair is being teased and styled to look like it has been Tony permed at home and left frizzy and over processed.  Makeup is simple with the pop of bright red lips. What else happened in the 80′s?  An economic correction.
It all ties together in a subliminal message that history does in fact repeat itself.  Although we are facing challenging times, fashion still makes us feel good and enables us to express who we are and how we feel.
As humans we are conditioned to care what others think of us. It is intriguing to notice the shift from having a $2000 purse as a status symbol to reclaiming your true financial position of living within your means and not flaunting glitz and glamour to obtain your place on a pedestal.  It brings us closer in society to know that outside of our portfolios or wallets it’s the freedom we create within ourselves that will move us forward as a global community.
Moving in acceptance with the shift into our new economy will make the transition easier to accept.  There is one definite fact of life: everything changes and nothing remains the same.  Living in resistance will only cause inner turmoil, ultimately leading to anger or frustration.  Live for this moment only, it’s really the only chance you have to change your experience.

LHT Run’s for a cure

Loyal Hair Therapy is dedicated to empowering others both inside and out. This year we are excited to be a part of CIBC’s Run For The Cure. This is a 5km run OR walk to raise awareness towards breat cancer. I have convinced the team we are young and able, although none of us runner, we will be running! Many of us have been touched by this in one way or another and we are thrilled to be taking part in 2012.

We are raising money for the cause throughout the month of September with fun mini events at the salon. Great Lengths int. has teamed up with Loyal Hair Therapy to have a splash of pink brighten your lives. Come in the salon During the ENTIRE month of September with a minimum donation of $20.00 and get a pastel pink, or crazy pink(hot pink) hair extension in your hair to show your support for breast cancer! They are 100% human hair, which means you can wash, dry, curl, flat iron, hot roll, brush and more. They will not fade into your natural hair and you can take them out whenever you wish.

If you feel like pink just is not your colour we will also be donating 1$ from EVERY SINGLE product sold and putting that towards our total amount raised at the end of the month. We will be launching our brand new Kerastase Chroma Capitive colour line this month so it is a great time to come down and check it out!

We are very excited to be participating in an amazing community wide event, and we thank you for your support!

7 Days 7 Different ways : The G Wave Revolution

As a stylist I am always looking for the next best thing when It comes to my hair. From pixie to pink I have had everything. My latest vision was long lucious locks to get me through the Okanagan Summer. One problem; I have hair to my ears and it grows like a snail. When L’Oreal Professional teamed with Gail Betts to introduce the G Wave I was beyond thrilled! I did an experiment and wore it for seven days in seven different ways to demonstrate how amazing this simple three clip system really is! I had so much fun doing this and it was a great way to inspire a new outfit everyday as well. I found myself trying new clothing combinations with my new hair!

This is my natural length of hair before my G Wave is put in!

Day 1: Not my best work. It was hard to get used to and I wasn’t sure how to pin it in to properly hide my hair, although the non trained eye had NO clue it was fake!

Day 2: I clipped the entire piece on the right side of my head creating a cascading style to the side. I clipped my natural hair back using bobby pins. I liked this style WAY more than day 1.

Day 3: The moment I had been dreaming of; wearing a TOP KNOT! It may seem crazy but I have never had hair long enough to pull this off! It was not the LHT team favourite though. My baby hairs kept falling out all day! Hair tip: French braid from the nape up to your top knot of you have shorter hair in the back it will give your look a unique twist and help to secure those tiny hairs.

Day 4: This was a LHT team favourite! I clipped my piece to the right side again and simple incorporated my natural hair in with the extensions and make a fun braid that was loosley tied for a relaxed yet chic look.

Day 5: I went for a fun up-do today, another style I have never been able to achieve. Even with longer hair my hair is too fine to pin into a nice up-do. I was thrilled to see how easy it was to pin up and the style stayed for my entire 12 hour shift and then for a night out!

Day 6: The first time I wore it all down. It was 30 degrees outside so it made me nervous but I was able to wear it all day without feeling to hot.

Day 7: This is one of my FAVOURITE ways to wear my Gee Wig. Center part with a low wavy pony. I feel youthful and sophistacted at the same time and I was able to wear it all day at work without fussing and head straight out with the girls. I was inpsired by the 70′s with this look.

Summerbrained? Time to simplfy!

Summer has finally arrived and the sunshine is such a huge influence on our lives we can start to operate on ‘Okanagan Time’ while we enjoy the heat we get for a good two months of the year.  I know that personally I tend to get a little summerbrained when it comes to commitments, and so do a lot of guests.

So when it comes to your beauty regimen how can you look presentable and still maintain the relaxed Okanagan vibe that we love so much?

1.) Select hairstyles that you can rock in the office and on the beach.  Our favourite is the infamous top knot.  Wear it sleek and smooth or messy and funky the trend is yours to own. Prep your hair with mousse, blow dry it through and gather your hair in a ponytail on the top of your head.  Wrap the lengths around the base of the ponytail and use bobby pins to secure.  A little too messy?  Use some satin ribbon and tie it around the base to  conceal any imperfections.

2.) Bring your favourite styling products in a summer bag EVERYWHERE you go.  Most importantly arm yourself with dry shampoo (L’Oréal Professionnel Fresh Dust), hairspray, bobby pins, a tail comb and some elastics.  Your secret stash of beauty arsenal will come in handy when you either leave the beach or jet out of work early to catch some rays.  Oh yea, this is a great tip if you’re heading to a wedding too ;)

3.) As much as we love seeing you in the salon, we’re sure you’d rather be out enjoying the sun rather than retouching your highlights.  Blonde foils have been done.  Over and over again.  Why not try something new?  Balayage Ombré has taken hold of celebrities and magazine covers.  Balayage means to sweep over, visually placed open air, highlights are painted on the hair to give a frosted sun kissed look.  The look fades from light on the ends to your natural at the roots.  Tres chic for the beach this summer. Check out our last blog post about balayage here.

4.) Hydrate.  Invest in two reusable steel water canisters and store them in your fridge.  Nothing is more important then having enough H2O in the sweltering heat.  Our bodies are primarily made of water, so keep hydrated and it will benefit you inside and out.  Just in case of a low blood sugar moment, keep a bag of unsalted almonds around too!

5.) Most importantly.  Don’t feel guilty in taking time for you.  Empower yourself to choose a few hours out of your week and schedule YOU time.  This could be used to read a book, enjoy some champagne, go for a run or lay and think about nothing.  Outside of commitments, a quiet mind brings beauty to the soul.

Summer is such a fantastic time during the year to look, feel and exude confidence, sexiness, happiness, smile and overall well being.  Seize the day and remember to enjoy the simplest pleasures.

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