News
HOW TO VIDEO: Natural Volume: The easy way!
Kérastase Kelowna, Hair Therapist Alycia Davies demonstrates how to create volume without the use of a round brush.
The key is to place the appropriate products on the area you desire the most height or movement. Follow your styling routine as shown to create a look that wont take you an eternity every morning.
Natural Volume: with NO round brush from Loyal Hair Therapy on Vimeo.
OWN IT- The Event: A huge success!
Saturday November 5, 2011 at Hanna’s Lounge played host to Loyal Hair Therapy’s 5 year 
anniversary celebration. The team was proud to present an spectacular evening of fresh Kelowna talent, amazing fashion and of course fabulous hair.
Funds raised from the evening were donated to The Kelowna Women’s Shelter.
In case you missed out this year, check out a sneak peek of a video made by MSM Photography below. PHOTOS TO COME!
LOYAL HAIR THERAPY – 5 year anniversary from teaghan McGinnis on Vimeo.
The Price of Beauty- Choosing YOUR salon
What is the price tag that you are willing to put on your look? Everyone has a beauty budget of exactly what they can afford to spend on their personal care regimen but how do you select a salon that coincides with it? Price point is not the only difference when it comes to salons; there is some more pertinent information that you should know.
In the early 2000’s the Cosmetology Association of British Columbia was deregulated by the provincial government due to cut backs. This means that there are no required licensing standards for stylists (or salon owners) to adhere to in daily business practices. There is also no minimum amount of additional training hours for professional development of stylists. It is completely voluntary for a professional Hair Stylist to belong to the new Beauty Council of British Columbia or even to take their initial government certification.
This change in regulation means that anyone can operate a salon and practice hairdressing regardless of their training background or how long they have been out of the industry. A bad haircut for six weeks should be the least of your worries. Hairstylists use professionally dosed chemical products that require precise execution to ensure the healthy and safety of salon guests. Do you really want hydrogen peroxide sitting on your head by an under trained professional?
Your safety (and satisfaction) now relies almost solely on the salon owner and their commitment to beauty excellence. Training costs run at an extreme premium for the development of a hair stylist: approximately $1500 tuition plus travel for one week at The Sassoon Academy or $500 for one day at a local hands on cutting class per stylist. These costs are built into the cost of services at mid-range to high-end salons. It takes approximately 10,000 hours of practice to obtain perfection; which translates to a lot of haircuts.
Core training aside, the motivation of the team to continually reach for perfection lies on the salon owner. As creative people, hairstylists need their inspiration to be continually fuelled with freedom of expression. In the salon we do this by creating team photo shoots, fashion shows and industry hair competitions to push hairstylists to challenge their skill set. When you are green you grow, when you are ripe you rot. Remaining stagnant is not an option for continual progression in life: both personally and professionally.
For me, the biggest sense of satisfaction comes from two directions. The first is to see and hear how a hairstyle makes someone feel and the confidence that it can enhance. Nothing is more magical then bearing witness to woman flipping her new style, smiling and beaming with joy. The second is watching the continual breakthroughs of success of my team of stylists, when they reach their benchmarks of success and push themselves through essential ‘lessons’ coming out at the end with their own desired success. I then have the opportunity to see their guests do the same as they embark from the leather styling chairs.
In any professional field, training is the magic ingredient to mastery. Choosing the right salon that will best suit you should be based on education. Although price is ever relevant your satisfaction will come from the confidence in knowing the salon professional you visit is rehearsed and ready to tackle your beauty challenges. My advice: price will often reflect the level of current and relevant education any stylist has received. Become an educated consumer.
For more information on the Beauty Council of BC, visit their website!
OWN IT — The Event
Join us in celebrating our Five Year Anniversary at Hanna’s Lounge. A spectacular evening of high fashion, creative inspiration and giving back. Buy your tickets while they last.
BUY YOUR TICKETS
VIDEO: How-to Recreate Kim Kardashian’s look!
Check out this season’s hottest trend, influenced by Kim Kardashian. Everyone’s talking about her, but how does she create her look? The experts at Loyal Hair Therapy break it down for you…
The Recreation of Kim Kardashian’s 2011 fall look from Loyal Hair Therapy on Vimeo.
Senior Stylist Melanie Stipdonk (formerly of The Color Room) and Creative Director Loyal Wooldridge show you a simple break down of Kim’s hottest look, in our first in a series of how-to style videos. It is our goal to enable you to reach your own desired beauty potential and share some of ‘the tricks of the trade’.
Every month we will post a new video on our website which will coincide with how-to tips on Q103.1 FM – ‘Like’ us on Facebook to be the first to find out about our exciting launches!
Thank you for your support 
Make Up 101
By Creative Director, Loyal Wooldridge
Painting someone’s face is one of the most glorious and artistic aspects of my career. Anything that washes off so easily is meant to be fun and free (of most) rules. Wearing make up is something that can enhance your beautiful features, or change you into a different person. The most challenging feat you are up against (as are most Make Up Artists) is longevity, creating a look that will wear perfectly all day or night.
The key to longevity is found simply in the application of your cosmetic products. I will admit: I am a product junkie. When I walk into a make up store (or recently a make up trade show) I resemble a kid in a candy shop grabbing every new colour of the season and adding to my collection. This is why I usually bring a really good friend along, to keep me in line with my budget.
You do not have to spend hundreds and hundreds of dollars on your kit to create a stunning look. It is preferable to begin with the basics that you will wear every day and grow from there. Let me take you on a journey now, of how to can switch up your morning routine and hopefully prevent a bad case of ‘pancake face’ at the end of your workday.
Prime It!- Whether I am working in the salon, or on set of a photo shoot I never believe that my client or model has applied skin cream. I use a silicone skin primer applied with my foundation brush over the entirety of the face. This will even out the porosity of the skin, allowing your make up to be absorbed evenly. Most importantly, the primer will serve as a foundation to your total look and makes it last all day.
Eyes- There are two options here. The people that apply foundation first and then apply eye shadow. Or the people that apply the eye colour first. I recommend applying your eye colour first, and then any excess product that may fall on the face can be cleaned up prior to the foundation.
This season metallics on the eyes are hot. To begin apply a cream shadow base on the lid area only, next using a shadow or loose pigment of your choice ‘pat’ the colour on the lid with the side of a shadow brush. This ‘patting’ will press the pigment on your eye for an intense colour. Avoid any ‘wiping’ strokes as this will spread the mica product all over your eye creating a mirror like effect that will reflect light and make you look like a reflective pylon under a camera’s flash.
To create a thick lash line practice applying a black waterproof liner to the water line of your top eye lid. Do this with a fine liner brush, head tilted back and very carefully painting the underside of the lash line. On top, apply a think black liner and voila! Your lashes will automatically look fuller. Finish with a glide of waterproof mascara.
Face- Using a quick drying make up remover (oil free) remove any fallen pigment from your cheeks or face. Apply your liquid/cream foundation starting at the nose and working your way out using a foundation brush. I suggest getting your foundation on quickly, and blending later- it’s all about efficiency. Once your face is saturated, use a dry brush to buff the foundation into your skin. Now apply your bronzer/contour in stipple motions to highlight your best features. Now apply blush. If you make a mistake or the accent looks to dark, blend it away with the product that is left over on your foundation brush.
Set your face with a translucent powder, which will lock the colours in place.
Brows- For me, the brows are the picture frame of the face and often times over looked. So many iconic women have set the stage for ultimate femininity with their brows: Marilyn Monroe, Brooke Shields and Audrey Hepburn (to name a few). Use a dense angle brush to apply an eye shadow similar to your hair colour: avoid too much warmth (reds, coppers etc.)
Lips- Okay ladies, here is where I often see a huge faux pas. If you choose to have dramatic eyes, please (I’m begging you) go softer on your lip tone. For instance, you would never wear huge earrings and a huge necklace together- the same goes for make up. Today’s trends boast a nude lip liner feathered into the center of the lip and a nude lip colour is applied. My clients have been requesting liner with lip gloss rather than lipstick- but it’s personal preference.
Alright, now you are set for your work day or maybe an epic night out with your girlfriends and I hope your make up application was just a little bit more fun then yesterday. Above all, make your look your own and if something works for you then do it. Like I said before, anything that washes off this easily is meant to be fun.
June’s Montreal win: 2011 Colour Pour Homme
Kelowna L’Oreal Professionnel salon Loyal Hair Therapy was honored to receive the national 2011 Colour Trophy Pour Homme award in Montreal, Quebec on Sunday June 19, 2011.
The winning look cut and styled by Creative Director, Loyal Wooldridge had a definite
Sheldon Doege, Ramona Satar, Rene Verwijst and Loyal Wooldridge center stage accepting their award
1970′s inspiration never losing sight of the most important qualities in hair: shine and health. Sheldon Doege, Senior Colour Technician (formerly of Gini’s) created a color using deep chocolate browns and highlights that faded from dark blue and the root to shining silver on the tips. Ramona Satar, Make Up Artist wanted Rene’s face to maintain a masculine overall feel but enhanced his gorgeous features under the lights.
Want to look 10 years younger? A new age-defying service!
Kelowna Kerastase Experts and Kelowna L’Oreal Professionnel concept salon Loyal Hair Therapy is pleased to offer a fresh age-defying service for guests to look even young and more fabulous then before!
For the first time, ammonia free INOA technology, combined with a special balance of colorants, guarantees perfect coverage of up to 100% grey/white hair with very bright reflects. Your colour will become your best age-defying asset.
A genuinely younger look for your colour.
With age, your hair and skin go through changes. It is important to find the right cosmetic products to best benefit you and the transition to another beautiful chapter of your life. With INOA Supreme you can expect optimal respect for your hair fibre and hair density. INOA technology, enriched with oils helps to respect your hair’s natural protective coating. The Densilum complex contains Ioene G and cationic polymers. These polymers are deposited on the hair fibres to renew your hair’s density.
INOA Supreme: a double, luminous reflect and up to 100% grey hair coverage- Gives body 
and helps protect the hair fibre- Optimum comfort- Permanent & Ammonia Free- Odourless.
Support your professional hair colour service with L’Oreal Professionnel Age Supreme, shampoo and masque with technology derived from the glass industry to densify, rejuvenate and infuse your hair with youthful shine.
If you are excited about this, there is more to come. Kelowna Kerastase Consultant Salon Loyal Hair Therapy is excited to debut a new light-weight milk conditioner to compliment Age Premium!
view allRecent News
May 16, 2012 - Kelowna Charity Fundraiser: SUCCESS
May 1, 2012 - WE’VE MOVED TO COOPER & HARVEY! OPEN MAY 2, 2012!
April 19, 2012 - Look great AND help the Kelowna Women’s Shelter
