Every season we talk about the trends that we see grace the stages of international fashion weeks and the inspiration behind the looks. It’s almost as though one single person has plucked the idea out of the air, drawn the garments on paper, sent them to production and slapped them on a mannequin. Who would actually consider that sociological inspiration of fashion?
I recently returned from experiencing a once in a lifetime view of the inner workings of the luxury fashion world in no place other than Paris, France. With the help of L’Oreal Professionnel myself along with 25 colleagues were taken on a journey of understanding where our seasonal looks come from, how they are interpreted and why we are psychologically drawn to them.
Before the internet we saw changes in fashion every 6 months during seasonal changes. Today we get inspiration constantly with the enormous fascination of celebrity, so much so that we can’t even focus on celebrity looks too much since they change so often. People like Rihanna, Lady Gaga, Demi Lovato and Beyonce seem to change styles daily. It’s created an explosion of micro-trends making it difficult to plan your next look.
One thing is very clear though, the connection between hair, fashion and the stock exchange remains every present. That’s right, I said stock exchange. If we look back over history we can see evidently where recessions have taken place (for example, the 30’s, 80’s and most recently in 2008). As markets dropped so did the hemlines and hairlines. During times of a depressed economy people become more reserved. Clothing becomes more conservative, longer length skirts and dresses and also longer hair.
During the economic upswings however, hemlines get shorter and so does the hair. People are more willing to flaunt what they have and become more frivolous. During the 90’s the most popular cut was the sassy ‘Rachel’ played by Jennifer Anniston from ‘Friends’.
Where does that leave us today? 5 years after portfolios plummeted in 2008 we are on the upswing. How can we tell? Beyonce cut off her hair. Have we ever seen Beyonce with a shorter style- nope! Canadian Supermodel Coco Rocha also opted for a shorter crop recently and lets not forget about Miley. Okay, we won’t go there.
Fall/Winter 2013 It Looks are inspired by runways, celebrity and street style. Women take inspiration from everywhere! The hottest tones in colour vary from icy cold blondes, rose gold strawberry blondes and cool icy browns.
In terms of cuts we see the return of the bob (Beyonce’s latest), retro waves (smooth roots, wavy ends) and the modern chignon a slight undone updo.
People may think fashion is superficial and frivolous. However it’s really sociological. That’s rarely something you consider when you walk into a store to buy your season’s hottest looks. I’ve learned that we don’t need a crystal ball to predict the stock exhange, just watch the hemlines on the skirts of your favourite celebs!
Loyal Hair Therapy a Kelowna salon is ecstatic to join the Green Circle Salon network and is committed to lowering our foot print by reducing the amount of salon related waste generated servicing our guests.
Green Circle Salons offers a comprehensive recycling/repurposing program that ensures
hair, foils, colour tubes, plastics, papers, and chemicals get diverted out of our waste and water stream. Green Circle works together with Loyal Hair Therapy keeping people and the planet beautiful!
Hair is a unique matter that is collected by Green Circle Salons and is stored in burlap sacks to dry out. In the event of an oil spill, the dried hair in sacks will be used to absorb oil that can damage our planet.
The GCS program works full circle with Loyal Hair Therapy and our guests. On every service bill we have implemented a small $1.50 environment surcharge. A portion pays for the program and a small portion is saved for green iniatives at Loyal Hair Therapy (LED lighting upgrades, carbon neutral paints, organic fair trade coffee etc.)
We are so excited to be a part of a national movement to help our industry reduce our footprint. To find out more about Green Circle, please click here.
So I have a confession to make. After 10 years of being a professional Hairstylist I had yet to learn to braid. Yep, you heard me correctly. Loyal had yet to challenge himself to learn to braid. Until this year.
You see, braiding is trending to be one of the top hair style techniques and doesn’t appear to be going away (when I was told that a bead of sweat graced my forehead). Unlike other popular trends that fade away after the fashion season ends braiding has not. In fact, it’s bigger than ever.
It wasn’t until one late evening in the salon that Nicole challenged to to a duel. Actually the challenge was a little bit more of tough love when she challenged me to learn a french braid by the end of April. The consequence was fierce: no one would help me if one of my guest’s requested a braided look (even though I do have pretty good puppy dog eyes).
Anxiety aside my practice of braiding continued at home with a mannequin head and who ever else had enough hair for me to get between my fingers. There was finally success! Poor Nicole had to endure so many late night texts of braids I had so proudly completed proving that I could conquer the challenge.
The texture that you can create with a braid is amazing. Whether it is smooth and sleek, or pulled apart to create softness I will admit that braiding is a wonderful technique to add to a look. Although I am not a perfect master, the trend prevails and as will my nimble fingers on the quest to conquer.
Here are some important points I’ve learned about braiding from Allure’s DIY Youtube channel:
1.) You need some length to work with, preferably shoulder length.
2.) You want your hair kind of dirty, when it’s really clean the hair is kind of slippery and hard to handle.
3.) Gather your hair into a ponytail (your fringe and shorter layers can be pinned back if their too short)
4.) Ensure that your sections are similar in size, feeling the thickness as an estimate.
5.) Watch the video below for the right steps to create the braid. The one that I love is this fishtail braid by Matt Fugate, Hairstylist.
This summer, enjoy having fun and creating something fresh for your look. Stepping outside of the box (as I have learned) is the best way to not only push your comfort zone but also is where that champagne moment is waiting!
The house was full and the vibes were hippie-boho with a true Kelowna twist! Brandi Dea and Chelsea McKinley showed off their new summer collection just in time for festival season. Headpieces were a common factor with every girl in the show and I was loving every second of it. From gorgeous silk head scarves to sexy beaded turbans each piece adds a unique and trendy twist to the hot bohemian style.
The ultimate festival must have this year is the crochet bikini, show off your sexy curves and pair it with a maxi-skirt or your favourite pair of silk pocket pants from Gypsy Soul.
Foot, leg and arm jewelery add a boho twist to any outfit and will look ultra cool as you are jamming at Keloha 2013!
The team and I from Loyal Hair Therapy teamed up to show off our favourite summer hair for 2013. We are loving careless big hair, fish tails and of course pulled apart undone braids! Pair any of these looks with a wide brim sun hat, or of course your favourite Gypsy Soul head piece and you will be set for the sun! Just don`t forget your sunscreen!
Special thank you to Lise Guyot for all the wonderful photos she gave us!
Inspired in the natural changes by Mother Nature, fashion evolves to create new looks that accent our personal style and enhance who we are as individuals. Hair trends are influenced by seasonal runway collections of fashion designers from Milan to Paris and New York. Session Stylists are asked to create looks that work in synergy with clothing and mirror certain aspects of texture, colour and structure.
Spring/Summer 2013 is a year boasting pop-inspired floral prints. Unlike the recent past seasons of large floral prints, this year we are seeing small intense floral patterns. Texture also returns to be a popular choice as seen with the ever-flowing maxi dress. This can be interpreted in hair with the continuation of natural texture and movement. Again, were are seeing a shift away from perfect ‘hairdresser hair,’ and more towards simple waves that appear ‘lived in’ over a couple days.
As professional stylists in our seasonal update training, our mentors debuted looks that teach us how to create texture without it looking perfect. Guests are shying away from perfect curls or sleek flat ironing, and opting for new looks frequently posted by Pinterest followers. This rising influence of social media in pop culture has us looking increasingly to Pintrest and Instagram to discover the latest trends in fashion and hair that our guests desire.
Recently I heard a Stylist in a training seminar sigh under her breath ‘Ombré….again?!’ as an educator was revealing the latest collection from L’Oréal Professionnel: Ombré Nature. Ombré is a specialized technique that fades a deeper base into lighter ends, which has been a staple in highlighting technique for the past three years. Simply stated, Ombré is a technique that isn’t going away. It will continue to evolve and take on new appearances due to its natural finish rather than classic blonde foils.
Ombré is achieved by visually placing highlights throughout the hair either by open air (called Balayage: the French word meaning ‘to sweep over’), or by separation with cotton or highlighting material. The artistry is created by the blend between the base colour at the roots and lightness on the ends using a premium lightening product. Almost all magazine covers you see today showcase some form of Ombré and less of blonde foiling.
Spring/Summer 2013’s colour trend is slightly more natural then previous years. Base colours are softened slightly, boasting tones of neutral mocha and varying natural blonde tones. This technique is excellent for maintenance since the blonde does not reach the root entirely, and you will not notice your roots as quickly as you do with conventional foils.
Have some fun during the warmest and most glorious days of the year and lighten up! Have some fun experimenting with the latest in colour and texture and push your Stylist’s creative limits. Nothing is more fun then accenting your look with the evolution of well rounded fashion.
Nothing is more attractive on a woman than soft, shiny and well-conditioned hair. Aside from beautiful colour and the perfect cut, it is the condition that speaks volumes of how well your locks are maintained.
In the salon, stylists need to have heart to heart conversations with our guests all the time. What it really boils down to is creating realistic plans for your hair that will enable you to get to your desired look. In our instant digital society we have become accustomed to achieving results right away, however we have yet to see a patent on digital hair that can change at the click of a button.
I know how important long hair is to a woman (and a lot of men that they hang around with) so here are some important tips to maintaining your long hair—and growing it longer if you so choose:
Date your Hairdresser – Well not literally, but you should schedule a regular hair date with him/her every 6 weeks (if you hair is above your shoulders) or every 8 weeks (if you have long hair) to have your ends neatly cut. Sensitized ends create splits that work up the strand of the hair creating dreaded split ends that you hate. The more often you visit, the less we have to remove – which is a lot less stress on you.
Invest in the Best – Just like your wardrobe, start with staple beauty products to maintain your hair. I’m talking about shampoo and conditioner. Before we even talk styling aides, you must use a premium shampoo, conditioner and if I get my way, a once a week masque to cleanse and moisturize your ends. Check out Kerastase Bain Age Recharge and Kerastase Age Recharge Masque—miracle long hair revival weapons that use lipids (or fats) to replenish lack luster ends! I always say: would you wash your cashmere sweater in Sunlight dish soap?
Wear Protection – Styling is the biggest aggressor on your hair. To maintain the strength, shine and overall health of your hair use a conditioning blow dry cream like Kerastase Nectar Thermique before your blow dry. These magic potions envelop the hair fiber, seal the cuticle and protect against thermal styling.
Blunt is your friend – If you are trying to grow your hair longer, consider keeping your perimeter or ends blunt and start to grow your layers longer. Layers always reduce the weight of a haircut, by growing them longer it will give you a fuller effect. Blunt lines generally grow out more evenly and trend not to give you ‘wispy’ ends like the use of over texturizing.
Live Optimally – There is no magic pill or product that will do more than your body. Our hair, skin and overall health are direct reflections of how we value our bodies. Ensure you are eating lots of fresh foods with a balanced diet with plenty of healthy fats (hair loves omega from wild salmon). I’m a big fan of whole food vitamins and supplements since our food just doesn’t have the same nutrients it used to.
Growing your hair is a journey that needs to be done over time. Aside from hair pieces and extensions, the only magic ingredient is one that you cannot buy. It is an ingredient that you must produce on your own but guess what, it’s free! Growing your hair only requires: patience.
Loyal Hair Therapy is honored to be chosen as the recipient of the City of Kelowna’s
Corporate Community Award Small/Medium Size Business for community based giving in 2012. During the awards ceremony held on Wednesday May 1, 2013 at the Kelowna Community Theatre the team was blown away when it was announced that they would be the recipient.
The award is rewarded to a Kelowna business that provides outstanding support for employee volunteerism, in addition to financial contributions and initiatives having had a direct benefit on residents in Kelowna.
During the 2012 year, the team of Loyal Hair Therapy was proud to help with numerous charity fashion shows including Wild Heart for Hope Outeach, donated hair products to The Kelowna Women’s Shelter, donated countless gift cards and services along with our annual running anti-bullying campaign: ‘I AM ME’ with Sun FM.
Giving back is one of the pillars that has made Loyal Hair Therapy what it is today. The concept is very close to our hearts and is actually part of our mission mantra:
Loyal Hair Therapy is a creative workshop that empowers everyone to discover and own their true beauty while giving back to our community.
It is an absolute honour to be selected for this award. We do our part in the community because it is our social responsibility to come together and raise each other up to create community and global change.
Loyal Hair Therapy launched this luxury product range to compliment our Artist’s style and make re-creating your salon look even easier.
Our goal at the So Shu Shu Soirée is to inspire you with looks you may normally see in fashion magazines and how to create them yourself using Shu Uemura – Art of Hair.
Our Artists will showcase their inspired Haigo using Shu Uemura- Art of Hair products on models and break them down to you. A Haigo is the meticulous mixing of mediums in Japanese calligraphy and art.
During the evening we have a number of surprises up our sleeves like, exclusive gifts with purchase, door prizes and more.
Come enjoy delicious Japanese inspired beverages, tantalizing appetizers, inspired DJ sounds and let us show our appreciation for being so loyal to us.
Most importantly we want to exude our internal passion of hair and inspire a new look for your spring look.
It will be our pleasure to see you 7PM Friday, April 5 at The So Shu Shu Soirée.
The team from Kelowna salon, Loyal Hair Therapy Ltd is one of the finalists in L’Oréal
Professionnel’s Color Trophy, held in Toronto June 9th 2013. The result was an exciting show of varied styles that showcased all the participants’ imagination and skill.
Nicole Pidherny (Colour Technician)- “…our look was inspired by L’Oréal Professionnel’s 2013 Fall/Winter collection. Taking a classic look and recreating it with a modern twist. “
Melanie Stipdonk (Cut & Styling Expert), ‘It was wonderful to compete again. Competing is the fuel behind our fire and it really motivates us as stylists to release our creative energies and create what is to us; art. After a combined 28 years in the industry we are still so passionate about our work.
Amrit Johnson (Make Up Artist) “being my first competition, I feel so proud and excited to represent my hometown in this national contest. My new team at Loyal Hair Therapy’s salon has inspired me to grow and create beautiful work”
Each team submitted before and after images of their model inspired by L’Oréal’s Fall/Winter 2013’s collection. In the live semi-finals in Vancouver, BC on March 5, 2013 Loyal Hair Therapy was chosen as a finalist, representing BC at Color Trophy in Toronto.
Loyal Hair Therapy won second place and earned a spot to compete at a national level for Colour Trophy. The team will be given four hours to complete a new look inspired by L’Oréal Spring/Summer 2013 Collection.
The winning team of Color Trophy is given the opportunity of a lifetime to travel to Paris, France and compete once again and represent Canada in a global hair competition.
This is the second consecutive time Loyal Hair Therapy has competed as finalists in L’Oreal Professionnel’s Color Trophy. After traveling to Montreal, QC in 2011 the team won first place in Canada for L’Oreal Professionnel Pour Homme; the men’s category and took home a trophy. The salons return to the main stage will show Canada what Kelowna can create.